Resume

Strategic design leader delivering measurable impact through high-performing teams, cross-functional collaboration, and scalable digital solutions. Expertise in scaling design systems, UX strategy, and championing accessibility. Experienced in leveraging AI to boost productivity, efficiency and leading user-centered, AI-powered product initiatives.

About

Skills

Core Compentencies:

  • Design Leadership 

  • AI-Enhanced Workflows & Innovation

  • Team Management

  • Design Systems Strategy & Scaling

  • Product Strategy & Development

  • Design Sprint Facilitation

  • User Research & Testing

  • Cross-functional Collaboration

Technical Skills:

  • Design: Figma, Adobe CS, Miro

  • Research and Data: DScout, UserTesting.com, Heap, Looker, Google Analytics

  • AI and Automation: ChatGPT, Claude, GitHub Copilot, Figma AI, Q-Developer, Curso

  • Project Management: Jira, Confluence, AHA, MS 365, Notion

  • Code: HTML, CSS, JavaScript, jQuery

Education

BA in Graphic Design, Art minor

Keene State College - 1997-2001
University of New Hampshire - 1996-1997

Experience

Manager, Product Design - American Well

April 2021  - Present

  • Co-led a redesign of the patient experience to integrate an AI-powered care navigation tool, improving user guidance and engagement.

  • Led design teams across core product areas, ensuring high-quality deliverables aligned with user needs, design standards, and company objectives.

  • Drove design system strategy across the full product suite, reducing design and build time by 30% and promoting adoption through roadmap planning and team enablement.

  • Embedded WCAG 2.2 AA standards across system components and product design practices to support accessible and inclusive experiences.

  • Spearheaded data-informed design sprints and workshops, accelerating alignment and reducing design/development time by 3-5 weeks.

  • Established feedback cycles, delivery metrics, and team processes that improved quality and predictability.

  • Elevated team performance through mentorship, OKRs, and career development, achieving 100% retention, 3 promotions, and annual compensation increases.

Principal Product Designer - American Well

February 2017  - April 2021

  • Led design team initiatives and mentored designers through comprehensive platform redesign, driving successful product transformation that supported Amwell’s transition from startup to public company. 

  • Design and documentation of core components and patterns for design system consumption. Reducing design and engineering time to build and improving consistency and scaling. 

  • Introduced a system for theming and customization of products through design system components reducing implementation time by 50%.

  • Led end-to-end design for cross-platform product suite, including native iOS/Android mobile apps, web applications, and desktop video clients, ensuring consistent user experience across all platforms.

  • Collaborated daily with cross functional teams in an agile environment to ensure design expectations for the sprint and releases are being met. 

  • Led in-person and remote usability testing with over 400 participants to validate product decisions, uncover user needs, and inform iterative improvements.

User Experience Designer - InsureMyTrip

March 2015  - February 2017

  • Led design efforts for all aspects of the website, traffic and conversions. Improved customer conversions by 25%. Elevated organic SEO Rankings to #1 for key search terms.

  • Implemented company’s first user testing program. Conducted 100+ sessions to establish baseline metrics, and validate prototypes.

  • Lead initiative to develop customer personas through 20+ user interviews, driving data-informed design decisions.

  • Mentored junior designers while managing multiple high-priority projects.

User Experience Designer - Amica Mutual Insurance

October 2012 - March 2015

  • Co-led redesign of corporate website and policy management tools, improving customer self-service rates.

  • Lead design efforts to improve completion rates of quoting, reducing time spent by 20% and drop-off rates by 15%

  • Collaborated and communicated effectively while working with cross functional teams using agile scrum methodology. Provided and accepted feedback and critique through team collaboration. 

  • Developed user experience standards and design patterns. Coordinated usability studies, analyzing data and metrics for continuous improvement.

Packaging Designer, Studio Designer - Hasbro

May  2010 - October  2012

  • Designed packaging systems for the Transformers brand across multiple lines including a special edition Bruticus release for San Diego Comic Con..

  • Made significant design contributions in developing the Transformers Beast and seeing through packaging designs to completion.

  • Led creative direction for product photography and prototype shoots

  • Concepted, sketched and carried out, concepts for marketing materials, print ads, logos, posters and books for Beyblade, Star Wars, Nerf brands.

Web and Visual Designer - Robrady Design

December  2007 - October 2009

  • Responsible for the establishment and incorporation of client branding across print and digital mediums in support of product development. 

  • Conceptualized and established up to date packaging for Shakespeare Fishing, providing assets and guidelines.

  • Designed and prototyped a touch screen thermostat for Parker Hannifin, a global leader in motion and control technologies.

  • Conceptualized and executed design for marketing materials, brochures, web sites, packaging, graphic user interfaces, trade show displays, product decals and vehicle wraps. 

  • Other duties consisted of creating flows and wireframes for user interfaces, research for best practices, building websites, using HTML, CSS and Flash technologies.

Art Director - Leblanc Studios, LuxMark

September 2004 - December 2007

  • Worked with small and medium businesses to develop and establish their brand identities by creating collateral, building campaigns, producing marketing materials. 

  • Managed projects through all steps of the process, from initial vision to final product.

  • Established brand and design vision to support the successful launch of a luxury real estate marketing division of the business.

  • Introduced and incorporated web design and development as a core offering and service for clients.

  • Managed and provided guidance to designers and interns to ensure deliverables aligned with overall client vision.

  • Provided art direction for photography sessions and handled image retouching